2009-05-20

Australia’s Tourism E-Kit Model is one to Emulate

I was recently informed that Rezgo.com has been included in the latest version of the Australian Tourism Data Warehouse Tourism E-Kit. This is exciting news because I really like the concept of the Tourism E-Kit and the way that it is put together. I would gather that most tourism businesses outside of Australia have never heard of the Tourism E-Kit, but it is a resource that applies to tourism businesses in all corners of the World.

The Tourism E-Kit covers a variety of subjects from the basics such as planning your success, assessing your needs, planning your website, and email best practices to more advanced subjects like choosing a booking engine, search engine marketing, and even customer reviews & Tripadvisor.

The complete kit is about 250 pages and takes about eleven hours to read, but it is a worthwhile exercise. I had been thinking about working on a similar tool kit for Canadian and U.S. tour operators and I am convinced that the ATDW Tourism E-Kit is the model to follow.

For more information about the ATDW Tourism E-Kit, visit http://www.atdw.com.au/tourism_e_kit.asp

Big Thanks to Fabienne Rabbiosi from UntangleMyWeb.com for her help in getting Rezgo added to the Tourism E-Kit.