Debunking the Elusive East – Online Travel in India

Debunking the Elusive East - Online Travel in India October 16, 2009 As an active online traveler living in India, I have had, if not a front row seat, at least a window seat with a pretty good view of the country’s vibrant, online travel sector. As detailed in PhoCusWright's Asia Pacific Online Travel Overview Third Edition, India's online travel marketplace is characterized by intense competition and entrepreneurial energy. The report adds that India will "emerge a winner in the online space." Yet despite such a high flying forecast, those less familiar with India tend to view the country as, if not the Wild West, at least something like the Elusive East. As someone who has traveled through major swaths of this huge subcontinent (and booked much of this travel online), I am hoping I can set the record straight, at least to some extent. I routinely book my domestic...