Comments on: Is it time for your Travel App? http://www.tipsfromthetlist.com/17401.html The Tips From The T-List is a group of the worlds greatest travel and Travel Industry Bloggers Wed, 10 Mar 2010 10:34:02 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: trevorroald http://www.tipsfromthetlist.com/17401.html/comment-page-1#comment-1127 trevorroald Mon, 02 Nov 2009 17:05:47 +0000 http://www.tourismkeys.ca/blog/?p=1657#comment-1127 I believe that for destinations and operators to fully leverage the great opportunity of mobile marketing they need to establish their mobile strategies now. (and if you need help, ask for it)<br><br>A mobile app is a great tool within the toolbox of mobile marketing and there are many benefits to getting one now (less clutter in the market place, PR advantages, establishing your brand before someone else does). But, as is true with all mobile marketing, Apps are not an island, they need to be integrated. <br><br>I recommend that destinations and operators start the conversation about mobile with experts in the field. Mobile is a different beast than internet marketing and needs to be treated as such. For the most part in travel, the potential for this channel has been untapped. I predict that 2010 will bring many new innovations in communication and revenue streams for business that start to embrace mobile strategically now. I believe that for destinations and operators to fully leverage the great opportunity of mobile marketing they need to establish their mobile strategies now. (and if you need help, ask for it)

A mobile app is a great tool within the toolbox of mobile marketing and there are many benefits to getting one now (less clutter in the market place, PR advantages, establishing your brand before someone else does). But, as is true with all mobile marketing, Apps are not an island, they need to be integrated.

I recommend that destinations and operators start the conversation about mobile with experts in the field. Mobile is a different beast than internet marketing and needs to be treated as such. For the most part in travel, the potential for this channel has been untapped. I predict that 2010 will bring many new innovations in communication and revenue streams for business that start to embrace mobile strategically now.

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