2009-11-04

Travel PR has changed

Travel PR has changed. When I started my career in travel PR at the tender age of 21, for each client we faxed (yes, remember fax?!) out one press release per month – no matter whether it was newsworthy or not, that was the quota. We arranged for journalists to visit hotels. We followed the features lists from the trade magazines.

And that was it. We collected the coverage at the end of the month, wrote a report and sent it to the clients, who seemed pretty happy.

Looking back on it now, it seems pretty hard to believe. There is so much more to travel PR nowadays. Over the next few weeks I’ll be posting about the ways in which travel PR has evolved, and highlighting some of the new strategies we’ve developed.

This post was originally posted by Ian McKee @ mccluskeyinternational.co.uk.
> Read the original post here