Tracking Online Destination Marketing

Google Analytics is possibly best innovation for online marketers. You can view your website stats, as well as track your campaigns, all from one location.

Take Destination A, for example. 

They ran one campaign this past summer, utilizing a major banner ad network and a PPC campaign with Google, Yahoo, Ask and Bing. To better track their PPC campaign, unique URL’s were created for each major market that they were reaching out to.

With the URL builder, they were able to differentiate each geographic market they were targeting by using Google’s URL builder tool and creating a unique URL for each. The unique URL is then reported into the Google Anayltics account, where marketers can dig deeper into the PPC campaign and results.

By turning to your analytics, you can see not only how many clicks you’ve received, but you can see how many pages per visit on average people who have clicked are viewing, the amount of time they are spending on the site, as well as the number of people who have never been to your site before.

With these additional insights, you can see what markets are performing better than others, allowing you to gauge how your ads are performing and whether what you are paying per click is actually worth it.