Key Trends in the European Online Travel Market

Key Trends in the European Online Travel Market December 9, 2009 PhoCusWright's European Online Travel Overview Fifth Edition reveals key trends facing the travel industry. The annual report provides an in-depth look at the performance of key European markets (France, Germany, Italy, Scandinavia, Spain, and U.K.) and offers projections through 2011. PhoCusWright analysts review each individual travel vertical including air, hotel, car rental, rail, tour operators and online travel agencies (OTAs). The report allows travel executives and leaders to accurately forecast the direction of the travel industry and its impact on their company. European Online Travel Penetration Varies Greatly by Market The U.K., France and Germany contributed just over two thirds (67%) of the total European online leisure and unmanaged business market in 2008. The U.K. continues to represent less and less of the total European market as other countries catch up in online adoption. By 2011, the U.K. is...