Emerging trends in the hotel industry: no frills, more trills for European travellers?
March 28, 2008
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Loading ...No-frill chic is a new consumer trend that is going to deeply affect the hotel industry, by shifting consumer expectations and changing the traditional segmentations in which marketeers try to squeeze - with decreasing success - the modern travellers.
Trendwatching defines the No-frill chic trend as:
“low cost goods and services that add design, third-party high quality elements and/or exceptional customer service to create top quality experiences at bottom prices.
No-frills chic is…
This article was originally posted on Relactions blog.You can read and comment on the original article here.
This post was originally posted by Annalisa Ballaira
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