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Usability: what’s in a name?

By Annalisa Ballaira

March 28, 2008

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Usability is a very broad issue, so broad it can often be overwhelming when it comes to choose the right kind of testing methodology for your travel website and the right kind of company to conduct the analysis. Yet usability is a vital aspect for the success of a travel website, as it directly affects the conversion rates (i.e. your revenue) and the user experience (i.e. the perception and reputation of your brand).

Additional benefits of revising your website based on a usability test…

This article was originally posted on Relactions blog.You can read and comment on the original article here.
This post was originally posted by Annalisa Ballaira

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