Social media and Web 2.0: which strategy for the professionals of tourism?

Tourmag.com sort aujourd’hui un article sur les stratégies marketing à mettre en place dans le cadre du web 2.0 à vocation touristique. Nous ne sommes pas face à un article de fond mais c’est une bonne première approche du domaine. De retour du ski je trouve dans ma boite de réception la newsletter de tourmag.com qui fait référence à un article qui me semblait particulièrement intéressant : “Marketing : quelle est votre stratégie pour les médias sociaux ?“. Cet article est en fait issu d’un site que j’affectionne plus particulièrement, veilletourisme.ca. Spécialisé... Read more »

Travel Blog Carnival : reviews for week 2

Hello travel bloggers, So, it's my time to make the Travel Blog Carnival reviews. Hope it will be clear with my not so super english writting ;-) Eclectic travel blog posts this week, from travel writer to travel marketing expert. Hope you will enjoy their posts, so here we go for the reviews. Theresa Russel from Cruisebugchatter.com suggest some “fun new years resolutions” and describe the first one : Try your first cruise. She explain also how several factors can reduce your chance of sea sickness. A great expert point of view ! - Vicky Brock from www.trackingtourism.com is starting... Read more »

Kayak buys SideStep, some thoughts !

Kayak travel meta-search has acquired rival SideStep for $200 million, say Techrunch in this post. So, we have now a big market leadership in the travel meta-search space. This players are american, but other actors are interesting to see : Sprice (with a international focus, Europe and Asia at this time) DoHop (with great technology for Low Cost airfare in Europe) Bezurk (for asian market) Adam Healey, Co-founder & CEO VibeAgent Inc., write some thoughts about this buying in the VibeAgent blog. “I think this deal is further market validation of the meta-search model that VibeAgent... Read more »

If you want to follow me on Twitter

I use Twitter since few days. If you want to follow me, it's here: http://twitter.com/ClaudeBenard I don't promise to update this stuff every mn. like geeks junky, but i'll try to update Twitter 3 or 4 time a week. If you use Twitter, leave a comment with your adress. Lire l’article. Articles Similaires: Twitter : track activities from anywhere - 27 September 2006 Why Twitter? (3): Twitter 与虹 (上) - 04 四月 2007 Why Twitter? (4): Twitter 与虹 (下) - 05 四月 2007 Another Reason Why People Shouldn’t Use Twitter - 28 November 2007 Quotably: Follow Twitter Conversations... Read more »

Awesome Touch Screen Interface from Tokyo’s UT store

While looking for a cool Japanese t-shirt last week I came across this touch screen interface at Tokyo’s UT store. This store is awesome. They sell designs for only a month. The shirts are sold in tubes and the store layout and artworks are replaced every month as well. This touch screen allows you to browse the store inventory in a very cool and interactive way. Their website is pretty interesting as well. This article was originally posted on Wilhelmus.You can read and comment on the original article here.  Read More →

Tourism Internet Marketing Blog 2.0

Welcome to the new blog layout! Jens Thraenhart recently asked me to participate as a contributor on this blog, the second edition of his Tourism Internet Marketing site. That sounded like fun to me, so I was happy to agree. Jens knows lots about e-marketing for the travel trade. And he has many savvy friends and colleagues in the industry, some of whom will be posting right here on the blog. I’m excited to be a part of that momentum. (more…) This article was originally posted on Tourism Internet Marketing.You can read and comment on the original article here.  Read More →

Online Revealed Regional workshops continue in Halifax, Nova Scotia

We are hitting the road again with the Online Revealed regional educational exchanges - this time landing in Halifax, Nova Scotia on January 24th.  With 3 great shows in Ottawa, Edmonton and Calgary in 2007, we are gearing up for 2008 with regional shows in Halifax, then to Toronto, and finally to Vancouver before the annual Online Revealed Canada Conference, which will be held this year in Calgary, Alberta. The regional roadshows have really helped us to reach out to the industry both small and large to understand the issues that are of most concern as it relates to online marketing success. ... Read more »

Marketing your website – the magic formula to success as defined by a couple of chicks

I have had two meetings in the past week with bewildered clients who were thrilled with an upturn in traffic and phone calls with a few SEO quick fixes before the holidays – and now only a few short weeks later are questioning whether they are “doing enough” to generate business or if their website is being “found” by their perspective customers. I have also had confused clients who are asking what the Alexa ranking is and how many “hits” to the website they should be getting, and many simply looking at me asking me to tell them with the “magic formula” is to a successful website. So... Read more »

British Airways gets the X-Factor

The British Airways boys at last week’s Travolution Summit premiered a project they are working on with Microsoft. The audible gasps from some parts of the room when the demo was shown by Carsten Willert and Chris Carmichael indicated that this is A Major Thing for BA and the industry in general. The company is going beyond selling a single product to creating “experiences”. Of course BA has an advantage because of its breadth of product and the soon-to-be-launched dynamic packaging capability. Nevertheless, it’s a big deal. And the fact that an airline has done it is nothing... Read more »

How does a swanky airline tell its customers it’s going out of business [EOS style]

The relationship we have is very special. You have shown a true appreciation for the commitment and service that defines Eos Class and it has always been our pleasure to deliver Eos Class service to you. The sense of camaraderie and level of engagement we’ve developed together transcends the traditional airline space. The customer service puffery on the EOS homepage is followed by something far more difficult to convey: It goes on to say how the business class-only airline between New York JFK and London Stansted has filed for bankruptcy in the US and will fly its last scheduled service tonight... Read more »

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