BOOT to present at ad:tech March 17 in Sydney

March 16, 2010 0 Comments

This post was originally posted by timsboot @ The BOOT - The Business of Online Travel.
> Read the original post here

Subscribe to the RSS Feed for timsboot

UPDATE and reminder: The BOOT will be presenting today (March 17) at ad:tech Sydney (Convention centre in Darling Harbour). Details of the session are below. Will be tweeting via #ATSYD. It is the last session of the day but promises to be a good one. See you there.

ad:tech Sydney is on this year March 16 & 17. The BOOT will be presenting on March 17 at a session titled.

What Is The Impact Of Social Content On e-Commerce?

Bullets are:

What role do social objects and search play in the online purchasing decision?
How can you harness social content to benefit e-commerce outcomes?
What impact does social media have in powering conversion rates and increasing sales?

Other panellists include

Tim O'Neill, Joint Managing Director, Reactive
Mike Hickinbotham, Social Media Senior Advisor, Telstra
Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services
Dan Ferguson, Online Channel Manager, General Pants

Here is the rest of the schedule.

Let me know if you are attending and