2010-01-20

German Online Travel Market Gains Significant Ground

Germany's Online Travel Market Gains Significant Ground January 21, 2010 In a year when global travel markets struggled under the weight of recession, Germany’s online travel market held up to the pressure. The online travel market in Germany grew by 10.4% in 2009 even while overall revenues declined according to PhoCusWright's German Online Travel Overview Fifth Edition. Online travel agencies (OTAs) have a recognizable competitive advantage in this strained economy because they enable consumers to find affordable options and build their own dynamic packages. As dynamic packaging drives growth—and demand for customized holidays remains high—German OTAs will continue to benefit. The German travel market underwent a less severe fall in demand in comparison to other major European markets in 2009. Online channels experienced a countercyclical lift that we often see in markets that are soft, but not suffering major declines. Currency exchange rates may have led Germany to usurp the...

This post was originally posted by phocuswright @ PhoCusWright's FYI.
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