2010-02-19

Why Tourism needs to start partnering with Media

The internet is social. We get that. But it’s also mobile, meaning people want to access “current information” any time they want it.

That’s right, it’s the consumer or subscriber of the media that matters. If travelers want current media, the tourism industry has to start thinking about the best way to produce media in an ongoing, continuous story-telling fashion.

The Conference that Never Ends

Here at Tourism Keys and at the Tourism Café we’re going to be investing a lot more time producing multimedia training material for the tourism industry using new tools that we have recently invested in. Cameras, lights, microphones and sound editing and production facilities will make it easier for us to share live-streaming media content and archived training and learning materials to keep the tourism industry at the cutting edge of social, mobile, media-rich Web-of-Now.

I’m thinking of it as the Tourism Conference that never ends.

I hope you’ll join me. Stay tuned.