2010-07-14

Smatt’s Rum hosts Jamaica International Polo at Royal Berkshire Club

Levi Roots at the Smatt's International Jamaica Polo The Smatt’s Jamaica International Polo took place on Sunday 4^th July, at the Royal County of Berkshire Polo Club, continuing Jamaica’s long held association with the sport. As well as the spectacle of the Eduardo Moore Polo Final itself, guests were treated to a fabulous afternoon of Jamaican music, a BBQ lunch and a glamorous after party hosted by Rogue London during the evening.

The event was attended by around 200 guests, including His Excellency Anthony Smith Johnson, the Jamaican High Commissioner to the United Kingdom, various polo press and enthusiasts, the Jamaica Tourist Board and product partners including British Airways. Jamaican TV personality and chef Levi Roots also attended, providing some of his speciality ‘reggae reggae’ marinade for the lunchtime BBQ.

The event was hosted by Smatt’s Rum, which is produced in Jamaica, and sponsored by the Jamaica Tourist Board, who hosted media at the event as part of their sports marketing strategy.

Liz Fox, Regional Director at the Jamaica Tourist Board, said “This was a great opportunity to interact with young, wealthy consumers who travel regularly and tend to stay in luxury accommodation. As one of the world’s premier polo destinations, Jamaica offers the chance for the polo ‘jet-set’ to pursue their passion for the sport, whilst enjoying the Island’s spectacular beauty and exclusive resorts.”

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For more information or images please contact:

McCluskey International
Kate Popham / Matt Kelly
T: 020 8237 7979
E: jamaica@mccluskey.co.uk

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist and Convention Bureau by the World Travel Awards (WTA) from 2006 to 2009, while Jamaica earned the WTA’s vote as the World’s Leading Cruise Destination, the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board’s Web site at www.visitjamaica.com, or call the Jamaica Tourist Board on 020 7225 9090