An Enthusiastic Few Dominate Indian Online Travel Activity

An Enthusiastic Few Dominate Indian Online Travel Activity June 30, 2011 A minority of Indian online travelers account for the majority of activity in the Indian online travel category, according to PhoCusWright's Indian Online Travel Traffic Report. The 20% most active of all unique visitors to the travel category – defined as "heavy online travelers" – account for the lion's share of both travel category visits and time spent on travel websites. Heavy online travelers accounted for nearly 60% of visits to the Indian online travel category in December 2010 and more than 75% of time spent. This active group of Indian online travel shoppers is an attractive target for travel companies aiming to turn lookers into bookers. "Heavy online travelers are likely to be further along in the trip planning process," said Douglas Quinby, senior director, research. "These are travelers who are actively shopping for products and purchasing travel,...