Waiting to Exhale: PhoCusWright Releases Key U.S. Traveler Insights

Waiting to Exhale: PhoCusWright Releases Key U.S. Traveler Insights July 7, 2011 As the second half of 2011 gets underway, U.S. travelers may finally be getting their groove back, according to a new report from travel industry authority PhoCusWright. After a tepid return to leisure travel in 2010, many consumers are eager to bid farewell to financial worries and get away for a well-deserved vacation. With traveler intentions predicting an uptick in both leisure trips and travel spend, 2011 should be yielding better results for travel companies across the spectrum. According to PhoCusWright's U.S. Consumer Travel Report Third Edition, 63% of U.S. adults with Internet access took a paid leisure trip in 2010, representing only a slight improvement over the prior year (61%). Yet the share of consumers traveling for leisure remained far below 2008 levels (71%). And although indicators of recovery were discernable across consumer metrics, the relief was...