2008-05-06

Trendpedia.com a new tool in measuring online buzz

From the makers of Attentio social media monitoring software comes a new FREE tool to measure online “buzz”. What makes it unique is that is graphs competitive keyword phrases against each other and measures the amount of blogs, RSS feeds, social media websites etc. that mention the phrases. Then, under the graphing tool, it consolidates and provides links to all of the posts that mention the keywords. Talk about staying on the pulse of your brand buzz!

There are obviously some more robust measurement tools available with the Granddaddy version of the software “Attentio Brand Dashboard” – but using this tool to monitor and measure changes to online conversations about your brand and your competitors is definitely valuable – especially in a world where your “word of mouse” is everything.
I spoke with Simon McDermott, Co-founder & CEO of Attentio and Trendpedia about the new application who said that using the tool will also help to predict trends, and then will be able to graph trends for the “explainers” out there who want to measure the importance of online buzz for brands.
Nice work on the name too – Trendpedia.com is brilliant!

Technorati Tags: trendpedia, social media monitoring, branding, online marketing, social media marketing, online buzz, attention, rss feeds, blogs