2008-07-25

What Travolution is going to do with press releases

There appears to be increasing amounts of moaning and groaning about the state of the travel press - it's PR-driven, cut and paste jobs of press releases, no follow-ups or a second perspective, copying content from other media without reference to the source, etc.

Some media providers are more guilty than others, but to counteract one element - re-writing press releases - we are conducting an experiment over the next few weeks.

From now on Travolution will publish in full as many of the press releases it can on the main Travolution website.

These articles in the news section of the site will be clearly marked with "Press Release" at the beginning and not bylined by any Travolution staffer.

Announcements that we feel should be followed up - or are time-sensitive - will be analysed and written by our own team.

It could, of course, backfire horribly in some way, but we'll see.

Please let us know what you think.

Kevin May, editor, Travolution

This post was originally posted by Kevin May @ Travolution Blog.
> Read the original post here