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2008-08-13

You can?t control the conversation

By Joe Buhler

is the clear message of this WSJ.com article When You’re Here, You’re Family — But What About a Playboy Model? and although I personally wouldn’t have a problem with positive support by any customer, including Playboy models, I can understand that certain brands are wary of who is offering it and the difficulty in handling the situation appropriately. Just one more challenge for today’s marketers in an environment of total transparency.

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This post was originally posted by Joe Buhler @ Marketing on the Smart Web.
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Written by Joe Buhler · Filed Under English, Hospitality, Industry, North America, Technology, Tourism Marketing, Travel 2.0 

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