Marketing tourism by telling travel stories as a cluster (part III of III of Aussie / Canuck podcast)

Fabienne, from UntangleMyWeb in Queensland Australia, and I chat about tourism marketing that engages story tellers with multimedia talents: video, photography, writers, bloggers in telling tourism stories. Discussion of clustering addresses getting past the competitive nature of tourism operators, and encouraging everyone in a region or experience cluster to work together in a cluster (shared website) to create new products and identify new markets to enhance how they market tourism.

Is online booking the most important advancement in web marketing or are collaborative efforts that lead to more sales in your community more important.

Bridge people are critical to the development of successful marketing of tourism.

• paddlingontario.com is highlighted - they target niche markets as a cluster of 20 canoe and sea kayaking adventure companies.
• see how Chris Brogan seeds a community blog in Pittsburgh at a blogger gathering.

Are you having success developing a cluster to market tourism in your region?  Tell us about it!