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2008-10-25

How true!

By Joe Buhler

as so often, I can’t disagree with Seth on this point Your brand is not your logo but I’m afraid too many marketers in tourism and at DMOs still think that a great logo and tag line are essential success factors when they are at best minor elements.

Brand is one of the most misunderstood terms and the focus is too often on graphics and design rather than the customer experience at every possible touch point which are the most important brand elements. This includes in most cases the website of the organization which by now has become a key part of that experience and often the first touch point.

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This post was originally posted by Joe Buhler @ Marketing on the Smart Web.
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Written by Joe Buhler · Filed Under English, Hospitality, Industry, North America, Technology, Tourism Marketing, Travel 2.0 

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