2008-10-28
Insight into the thinking of the Google CEO
By Joe Buhler
in this interview with The McKinsey Quarterly - Google CEO Eric Schmidt talks about a wide range of subjects like Strategy - Innovation and also touches on the Long Tail, on which he has some thoughts that are contrary to the conventional thinking about that topic. He is not the first to emphasize that for most businesses it is essential for success to have a position in both the head and the tail. Here is the link to the actual interview. Worth watching.
This post was originally posted by Joe Buhler @ Marketing on the Smart Web.
> Read the original post here
> Read the original post here

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