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2008-04-17

Universal Searchers say “Feed me more Video”

By toddles

A comScore report says when Universal results are shown that include video, video gets shown often, and searchers are interested in seeing it!

To review the data:

  • 1.2 billion queries surveyed, 220 million (17 percent) contained a Universal search results.
  • Within the Universal results, content was distributed as follows
  • Video 38%
  • News 34%
  • Images 19%
  • Multiple placements 15%
  • Maps/Stocks/Weather 10%

Lamberti, a researcher who looked at the data says that there was a higher share of search interest for video with over half the searchers interested in video and less than half interested in all other universal content combined.

There are a number of items that are shown in Universal Search Results including pdf’s, audio files, and more (as shown above) but most people want to see videos and at present, Google is delivering quite a few videos to searchers.

What are you doing to:

  • get the video you need?
  • distribute it across the Web?
  • optimize it so it gets found in search?

This article was originally posted on Internet Marketing for Tourism.You can read and comment on the original article here.
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Written by toddles · Filed Under English, North America, Technology, Tourism Marketing 

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