Specializing in digital marketing and social media strategy consulting for the global travel and tourism industry at Chameleon Strategies, Jens Thraenhart has over 15 years of international hospitality marketing and operations experience, spanning positions in rooms and food and beverage operations, revenue management, strategic planning, and e-business for such companies such as Four Seasons, Ian Schrager Hotels, Kempinski, Fairmont Hotels & Resorts, and Marriott International. Early in his career Jens’ entrepreneurial edge was sharpened with him founding and operating a successful food catering company, managing an independent luxury golf resort in Germany, starting a New York-based Internet travel company, the global online travel magazine Wow.travel, and lately a new online travel venture in the Rail and River Cruise space.
Most recently as the Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission, he oversaw e-marketing, campaign management, and customer relationship management.
Under his direction as Director of Internet Strategy for Fairmont Hotels & Resorts as well as Marketing and CRM for Fairmont’s Vacation Ownership division, the company won multiple prestigious awards in website design and online marketing.
Regarded as a thought-leader by his peers and listed as one of the ‘Top 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel’ in 2004 and 2005, and is recognized as one of the ‘travel industry top 100 rising stars’ by Travel Agent Magazine in 2003. His blog “TourismInternetMarketing.com” is widely respected and frequently quoted, and he is the co-founder of the “Tips from the T-List” travel blogging community.
Jens holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center ‘Cesar Ritz’ at Brig, Switzerland. He sits on various advisory boards, including the Global and Americas Board of Directors of the Hospitality Sales and Marketing Association International (HSMAI), and the International Federation of Information Technology in Tourism (IFITT). A dual citizen of Germany and Canada, Jens now lives between Beijing/China and Vancouver/Canada.
Jens Thraenhart 晏子
CEO, Chameleon Strategies
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