Social media and Web 2.0: which strategy for the professionals of tourism?

Tourmag.com sort aujourd’hui un article sur les stratégies marketing à mettre en place dans le cadre du web 2.0 à vocation touristique. Nous ne sommes pas face à un article de fond mais c’est une bonne première approche du domaine. De retour du ski je trouve dans ma boite de réception la newsletter de tourmag.com qui fait référence à un article qui me semblait particulièrement intéressant : “Marketing : quelle est votre stratégie pour les médias sociaux ?“. Cet article est en fait issu d’un site que j’affectionne plus particulièrement, veilletourisme.ca. Spécialisé... Read more »

Travel Blog Carnival : reviews for week 2

Hello travel bloggers, So, it's my time to make the Travel Blog Carnival reviews. Hope it will be clear with my not so super english writting ;-) Eclectic travel blog posts this week, from travel writer to travel marketing expert. Hope you will enjoy their posts, so here we go for the reviews. Theresa Russel from Cruisebugchatter.com suggest some “fun new years resolutions” and describe the first one : Try your first cruise. She explain also how several factors can reduce your chance of sea sickness. A great expert point of view ! - Vicky Brock from www.trackingtourism.com is starting... Read more »

Kayak buys SideStep, some thoughts !

Kayak travel meta-search has acquired rival SideStep for $200 million, say Techrunch in this post. So, we have now a big market leadership in the travel meta-search space. This players are american, but other actors are interesting to see : Sprice (with a international focus, Europe and Asia at this time) DoHop (with great technology for Low Cost airfare in Europe) Bezurk (for asian market) Adam Healey, Co-founder & CEO VibeAgent Inc., write some thoughts about this buying in the VibeAgent blog. “I think this deal is further market validation of the meta-search model that VibeAgent... Read more »

If you want to follow me on Twitter

I use Twitter since few days. If you want to follow me, it's here: http://twitter.com/ClaudeBenard I don't promise to update this stuff every mn. like geeks junky, but i'll try to update Twitter 3 or 4 time a week. If you use Twitter, leave a comment with your adress. Lire l’article. Articles Similaires: Twitter : track activities from anywhere - 27 September 2006 Why Twitter? (3): Twitter 与虹 (上) - 04 四月 2007 Why Twitter? (4): Twitter 与虹 (下) - 05 四月 2007 Another Reason Why People Shouldn’t Use Twitter - 28 November 2007 Quotably: Follow Twitter Conversations... Read more »

Free Hug Campaign: can we learn something for the travel industry?

Society for Word of Mouth and Church of the Customer Blog have a great post and analyse about viral maketing effects. They talk about the “Free Hug Campaign” who is hot on You Tube: Rate: 83249 Views: 25,468,480 Comments: 49,920 Favorited: 131,085 times Honors: 8 Links: 5 In this video you will watch one man giving away free hugs and the effect it has on the people around him. Please observe the people comportment: * People's resistance to anything free… even if it's a hug * The breakthrough that happens when one random individual decides to try one * A tsunami... Read more »

PhoCusWright@ITB Berlin on March 5th - 8th

Phil from Rezgo asked me to mention this event on my blog… it’s pleasure Phil! Phil and Stephen are everywhere since a couple of months… 2008 will be an amazing year for them and Rezgo! ; ) You can join them at PhoCusWright@ITB Berlin on March 5th - 8th. BTW, the program is great. Tips From the T-List will even present a workshop (I told you the program is great! haha) PhoCusWright is the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect. They have embraced the blogging community to help advocate dialog... Read more »

Tips from the T-List, the Book

Most of you will remember the T-List that I’ve started back in March of 2007. It never stopped growing since then. Jens Thraenhart wrote a summary of the *history* of the T-List to introduce the next project inspired by the T-List which is the book Tips from the T-List. Here is the story : Ground-breaking new book in online travel and tourism…. The book will be distributed at the first ever Canadian e-Tourism Strategy Conference, Canada-e-Connect. This is a collective work so you are more than welcome if you want to submit an article. Here is how to it : Deadline for submission is... Read more »

Blogging in French

For my French readers and friends, Radar, Stratégie Web - Tourisme & Voyage is my new French blog about web strategy for Tourism & Travel. This article was originally posted on radar.You can read and comment on the original article here.  Read More →

Butterfield & Robinson

Today, I felt in love with a travel agency. THE travel agency! Butterfield & Robinson. Their website is okay. Some interesting ideas but I think there are some navigation, info architecture et objectives issues. Anyway, that’s not the purpose of this post (even if I’m sure I could help them with that!) I won’t describe in details why this company is my new love but simply take a look at these amazing videos, you’ll understand. Meet the staff videos Explore the World videos Mr. George Butterfield Marco - Trip Planner In two words : Passion and… passion! This... Read more »