Food Galore in Argentina
by WildJunketOh boy do we love to eat! The gastronomic capital of South America is blessed with thick culinary heritage especially from its ancestry Italian and Spanish roots. Famous for the best barbequed meat (parrilla), Argentina is paradise especially... Read more »
A longer and richer tail
by Annalisa BallairaIn a recent article published in the Harvard Business Review (n. 1-2 2008), university professor and forecaster Vito Di Bari predicts the appearance of the longer tail by 2015. Starting from Chris Anderson’s ground-breaking long tail concept,... Read more »
Usability: what’s in a name?
by Annalisa BallairaUsability is a very broad issue, so broad it can often be overwhelming when it comes to choose the right kind of testing methodology for your travel website and the right kind of company to conduct the analysis. Yet usability is a vital aspect... Read more »
Christmas wishes from Relactions (and a very special guest)
by Annalisa BallairaAnd a happy new year from all our team! This article was originally posted on Relactions blog.You can read and comment on the original article here. Read More →
Emerging trends in the hotel industry: no frills, more trills for European travellers?
by Annalisa BallairaNo-frill chic is a new consumer trend that is going to deeply affect the hotel industry, by shifting consumer expectations and changing the traditional segmentations in which marketeers try to squeeze – with decreasing success –... Read more »
A new star in hospitality? Exclusive interview with CitizenM’s CEO Michael Levie.
by Annalisa BallairaToday we are interviewing Michael Levie about his new start up chain CitizenM (please note that this name was disclosed on September 3rd 2007; the brand was previoulsly referred as Onestarisborn, as you will read throughout this interview which... Read more »
Travel industry and Deep Web: exclusive interview with Marcus P. Zillman
by Annalisa BallairaToday we are interviewing Marcus P. Zillman, International Internet expert, author, keynote speaker, corporate consultant and one of the most renowned expert on Deep Web, information retrieval and Internet. Marcus is currently the Executive... Read more »
Lost in Second Life
by Annalisa BallairaEvery day, nowadays, there is news of someone reaching the shores of Second Life: companies, politicians, entertainment celebrities, famous brands. So, as it seems that Second Life is the marketing and Web 2.0 event of the day, I decided that... Read more »
Starwood Aloft leaves Second Life
by Annalisa BallairaAlmost every day, there is news of a new company opening an office in Second Life. Nevertheless, it is also time to close for some of them. About two weeks ago, the online newspaper www.latimes.com reported Starwood Hotels & Resorts Worlwide... Read more »
A flash of creativity
by Annalisa BallairaOrbitz’s flash advertising games have always striken me as very clever, well-executed, and with a “viral” approach long before “viral marketing” was a topic on the table. They are quite irresistible in engaging... Read more »
