Social media and Web 2.0: which strategy for the professionals of tourism?

Tourmag.com sort aujourd’hui un article sur les stratégies marketing à mettre en place dans le cadre du web 2.0 à vocation touristique. Nous ne sommes pas face à un article de fond mais c’est une bonne première approche du domaine. De retour du ski je trouve dans ma boite de réception la newsletter de tourmag.com qui fait référence à un article qui me semblait particulièrement intéressant : “Marketing : quelle est votre stratégie pour les médias sociaux ?“. Cet article est en fait issu d’un site que j’affectionne plus particulièrement, veilletourisme.ca. Spécialisé... Read more »

Travel Blog Carnival : reviews for week 2

Hello travel bloggers, So, it's my time to make the Travel Blog Carnival reviews. Hope it will be clear with my not so super english writting ;-) Eclectic travel blog posts this week, from travel writer to travel marketing expert. Hope you will enjoy their posts, so here we go for the reviews. Theresa Russel from Cruisebugchatter.com suggest some “fun new years resolutions” and describe the first one : Try your first cruise. She explain also how several factors can reduce your chance of sea sickness. A great expert point of view ! - Vicky Brock from www.trackingtourism.com is starting... Read more »

Kayak buys SideStep, some thoughts !

Kayak travel meta-search has acquired rival SideStep for $200 million, say Techrunch in this post. So, we have now a big market leadership in the travel meta-search space. This players are american, but other actors are interesting to see : Sprice (with a international focus, Europe and Asia at this time) DoHop (with great technology for Low Cost airfare in Europe) Bezurk (for asian market) Adam Healey, Co-founder & CEO VibeAgent Inc., write some thoughts about this buying in the VibeAgent blog. “I think this deal is further market validation of the meta-search model that VibeAgent... Read more »

If you want to follow me on Twitter

I use Twitter since few days. If you want to follow me, it's here: http://twitter.com/ClaudeBenard I don't promise to update this stuff every mn. like geeks junky, but i'll try to update Twitter 3 or 4 time a week. If you use Twitter, leave a comment with your adress. Lire l’article. Articles Similaires: Twitter : track activities from anywhere - 27 September 2006 Why Twitter? (3): Twitter 与虹 (上) - 04 四月 2007 Why Twitter? (4): Twitter 与虹 (下) - 05 四月 2007 Another Reason Why People Shouldn’t Use Twitter - 28 November 2007 Quotably: Follow Twitter Conversations... Read more »

British Airways gets the X-Factor

The British Airways boys at last week’s Travolution Summit premiered a project they are working on with Microsoft. The audible gasps from some parts of the room when the demo was shown by Carsten Willert and Chris Carmichael indicated that this is A Major Thing for BA and the industry in general. The company is going beyond selling a single product to creating “experiences”. Of course BA has an advantage because of its breadth of product and the soon-to-be-launched dynamic packaging capability. Nevertheless, it’s a big deal. And the fact that an airline has done it is nothing... Read more »

How does a swanky airline tell its customers it’s going out of business [EOS style]

The relationship we have is very special. You have shown a true appreciation for the commitment and service that defines Eos Class and it has always been our pleasure to deliver Eos Class service to you. The sense of camaraderie and level of engagement we’ve developed together transcends the traditional airline space. The customer service puffery on the EOS homepage is followed by something far more difficult to convey: It goes on to say how the business class-only airline between New York JFK and London Stansted has filed for bankruptcy in the US and will fly its last scheduled service tonight... Read more »

Stelios and the Travolution Achievement Award

Someone emailed earlier to ask us to publish the citation I gave: The Achievement Award is an accolade Travolution gives each year to an individual whose influence has – we believe – helped shape the online travel industry into what it is today. Last year’s recipient was Brent Hoberman, co-founder of Lastminute.com, who many of you would have heard speak earlier today. So tonight we are pleased to honour yet another pivotal player of the last ten years in online travel. Our individual does not come from a pureplay online company, one which was created on the web and with the web in mind. In... Read more »

Buying blogs must be in vogue

A sure-fire way to monetize an independent blog is to sell it. US-based SFO Media has sold Jaunted.com and hotelchatter.com to CondeNet, the online publishing division of Conde Nast, for an undisclosed sum. The plan is for the two blogs to sit alongside its concierge.com travel site, operating as standalone brands, cross-promoted where relevant on concierge.com. Jaunted and hotelchatter have nearly 1m unique users a month. The press release added that ‘The Concierge.com sales team will sell placement on the blogs, both individually and included in packages with Concierge.com and cntraveler.com.’ Mark... Read more »

Travolution Awards 2008 - Winners

A full list of winners and comments from the judges is now available on the Travolution website. Pictures and exclusive video from Stelio Haji-Ioannou to be posted later today . Kevin May, editor, Travolution This article was originally posted on Travolution Blog.You can read and comment on the original article here.  Read More →

Specially positioned, dangerously

Kuoni UK’s MD Nick Hughes has admitted that his business has one foot in the middle-ground between scale and niche. This is where businesses die in any mature market, according to lastminute.com’s Ian McCaig. He admits that his opinions about scale and niche are ‘even more entrenched’ since he talked about them at last year’s Summit. But Kuoni is moving upmarket, offering customers the tailor-made high-service travel experiences ‘that they expect from us’. This high service offer will require a multi-channel approach. He admits that while there is ’significant... Read more »

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