Social media and Web 2.0: which strategy for the professionals of tourism?

Tourmag.com sort aujourd’hui un article sur les stratégies marketing à mettre en place dans le cadre du web 2.0 à vocation touristique. Nous ne sommes pas face à un article de fond mais c’est une bonne première approche du domaine. De retour du ski je trouve dans ma boite de réception la newsletter de tourmag.com qui fait référence à un article qui me semblait particulièrement intéressant : “Marketing : quelle est votre stratégie pour les médias sociaux ?“. Cet article est en fait issu d’un site que j’affectionne plus particulièrement, veilletourisme.ca. Spécialisé... Read more »

Tourism Internet Marketing Blog 2.0

Welcome to the new blog layout! Jens Thraenhart recently asked me to participate as a contributor on this blog, the second edition of his Tourism Internet Marketing site. That sounded like fun to me, so I was happy to agree. Jens knows lots about e-marketing for the travel trade. And he has many savvy friends and colleagues in the industry, some of whom will be posting right here on the blog. I’m excited to be a part of that momentum. (more…) This article was originally posted on Tourism Internet Marketing.You can read and comment on the original article here.  Read More →

Predicting flight delays

is what Delaycast does as explained in the latest issue of Springwise the trend newsletter. Should become a welcome and useful tool for travelers as we head into the summer season. This article was originally posted on Marketing on the Smart Web.You can read and comment on the original article here.  Read More →

Who can you trust?

seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user generated content and traveler reviews that are spreading across the web with great speed. Who the most trusted sources are has always been clear, it’s relatives and friends with a personal experience about a certain destination or hotel but now peers from your wider social... Read more »

Who can you trust?

seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user generated content and traveler reviews that are spreading across the web with great speed. Who the most trusted sources are has always been clear, it’s relatives and friends with a personal experience about a certain destination or hotel but now peers from your wider social... Read more »

VocMat: Project of formation at European level

Photo: show³’s photostream Recently I had the opportunity to know with detail the second phase a project tie very interesting pilot the continuous formation in the tourist sector European level. The project at issue is called VocMat (Vocational Management for Training The European Tourism Industry), began one first stage in October 2005 [… This article was originally posted on Clan-Destinos English Feed.You can read and comment on the original article here.  Read More →

The future web is the grid

Coming soon: superfast internet reports the Times Online in this eye opening article. It’s further proof that “we ain’t seen nothing yet” when it comes to the web and once the grid is accessible to all users the web experience will move to a whole other level from what we’re used to today. It’s too early to tell how this will specifically manifest itself in eCommerce but it doesn’t take too much imagination to see that it will be significant. Enjoy the ride! Technorati Tags: grid, intelligent web This article was originally posted on Marketing on the Smart... Read more »

Voluntourism code of good practice

Back in August of 2007, I published a post on Volunteer Travel in South Africa, then in November a new Code of Good Practice was put forward by volunteer travel agency Voluntours in collaboration with an award-winning responsible tour operator, Calabash Tours. The Code is theirs only so doesn’t have broader buy-in as yet from the industry, but it’s only a matter of time before that will be implemented — or mandated by government. Here’s what they promise: As a responsible volunteer operator we pledge our commitment to uphold a minimum Code of Good Practice, which includes... Read more »

Trip for singles

Divorced, unmarried, viudos… they conform the market from which one comes denominating like singles. People who, either by election or by diverse circumstances of the life, are without pair. This new social group has entered totally the market of the leisure and the trips. Today the agencies are several that organize itineraries [… This article was originally posted on Clan-Destinos English Feed.You can read and comment on the original article here.  Read More →

How to run a credible corporate blog

This article in Hospitality Net debating the issue of corporate blogs - specifically the one by Bill Marriott - as an effective marketing tool reminds me of Seth Godin’s book “The Meatball Sundae”. The bottom line argument of the book is that your communications should be consistent with your overall corporate culture and not be in contradiction. Following the logic of this argument a company blog that is used as a mere PR tool to extend the old one-way communication mindset is not going to be effective and can even backfire in today’s marketplace that has rapidly become... Read more »

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