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How Big Data, Deep Web & Semantic Technologies Change Travel Marketing

How Big Data, Deep Web & Semantic Technologies Change Travel Marketing

Big Data, the Deep Web and the Semantic Web are important technologies that demand the attention of travel marketers. While buzzwords constantly swirl around various hot technologies, these three change the fundamental rules of traveler engagement and marketing leadership must be aware of the changes... (more...)

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How to Write a Persuasive Hotel Business Plan

How to Write a Persuasive Hotel Business Plan

OK, so you have decided to realize your dream and open your own hotel. You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However this is where most entrepreneurs get stuck. Why?... (more...)

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Brass Balls – Arthur Frommer

Brass Balls – Arthur Frommer

Brass Balls – Arthur Frommer I post this in my What are you Thinking About? category. Why? Read the intro for an explanation. I mean I don’t want to be disrespectful towards Mr Arthur Frommer. Not at all. It is the first thought when I learned today from the NY Times that he has bought back... (more...)

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Innovative Hotel Concepts

Innovative Hotel Concepts

Whether you want to open your own boutique hotel, a small bed and breakfast, or an innovative budget hotel concept, there is one thing they all must have in common to succeed. They must be remarkable. What does this mean? Remarkable simply means, worth making a remark about. And in the day and age... (more...)

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How to open your Wine without a Corkscrew

How to open your Wine without a Corkscrew

How to open your Wine without a Corkscrew Want to open a nice bottle of wine without a corckscrew? Watch this little video which shows your the trick that doesn’t make you push the cork into the bottle. It is in French, but easy enough to understand the trick How to open your Wine without a Corkscrew... (more...)

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Celebrating All Things Kevin

Celebrating All Things Kevin

Kevin. Simply utter the name and all in the travel industry know of whom you speak. Like Madonna, Eminem, Shakira and Prince in the music business, a single name embodies an enigmatic mystique that courts controversy at every turn. But this article won’t focus on the negative – it will... (more...)

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Clothespins Wrapped Trees by Gerry Stecca

Clothespins Wrapped Trees by Gerry Stecca

Clothespins Wrapped Trees by Gerry Stecca Now that is something else than knit covering trees: Covering trees with clothespins. I came across Miami, Florida, based Gerry Stecca via his first Kickstarter Project where he seeks funds for wrapping 4 trees in front of a newly opened museum, the Forth... (more...)

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De Correspondent – Dutch Journalists’ Crowd Funding Success

De Correspondent – Dutch Journalists’ Crowd Funding Success

De Correspondent – Dutch News Crowd Funding Success We all know the paper press is in Dire circumstances. To Paywall or not to Paywall your content? What about the Paper Guidebooks apparently going down the drain now that Google has announced to ditch the paper Frommers Guidebooks. What will happen... (more...)

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