Does your hotel price positioning strategy make sense?
by Patrick LandmanReflect your positioning on a matrix. Does your positioning make sense? How often are you more or less expensive than your competitors? Do you take into account your positioning and vañue offer when deciding of your daily rates? A Rate... Read more »
From Marseille to Berlin- before ITB, PhoCusWright and Bloggers Summit
by Claude BenardFor the fun, an Animoto video from my photos I made from Marseille to Berlin trip and then in Berlin where I had a chance to have little time to play tourist Will be at PhoCusWright, then in the panel at Bloggers Summit and in Berlin till... Read more »
Easter Egg Hiding Spots: Our best Family Hotels
by GesaIn this year especially, we are longing for Easter, the celebration of which marks in our latitudes the beginning of spring. When the first snowdrops and crocuses sprout, we yearn to go outside. Celebrating the Easter holidays with the family... Read more »
Easter traditions & the perfect hotel
by GesaLet us put Easter bunnies and Easter eggs aside when talking about Easter traditions – both have the significant drawback of living nowhere, thus you cannot do a journey under this motto. In other countries, that is completely different. Just... Read more »
Evaluate the Value Proposition of your Competitors
by Patrick LandmanDo you really know what you are up against? Is your product and service level better or inferior companered to your competitor hotels? You have to evaluate the value proposition of your hotel's competition. And there is only one way, go check... Read more »
Turispod nº 61
by Jordi RuizRetomamos el buen camino del podcast con el episodio nº 61 de Turispod. Esta semana contamos con la presencia durante todo el capítulo de un crack: Joantxo Llantada, que nos hablará sobre el ROI y la innovación además de participar activamente... Read more »
What a Skull Fracture Can Teach Us About Social Media
by RobertKColeWhat does a skull fracture have to do with social media, social marketing and the travel industry? For me… Everything. photo credit: Lif… Like authentic human relationships, social media customer relationships can be very fragile Eight... Read more »
Countdown to the Oscars 2010
by GesaOn March 7, it is time again for the Academy Award of Merit. Never heard about it? Well, then let us call the most coveted of all film prizes by its nickname: “Oscar”. In this year, the prizes are awarded for the 82nd time, and I would not... Read more »
ITB 2010: Escapio at PhoCus Wright Bloggers Summit
by GesaOn March 11th, 2010, leading international travel bloggers will blog, tweet and share techniques and more at the PhoCusWright Bloggers Summit during ITB Berlin 2010 . Escapio will be part of it, and not only because ITB with our office based... Read more »
El sentido común
by Jordi RuizEstuve esta semana leyendo algunos ejemplos de políticas internas de publicación y participación en redes sociales para los empleados de algunas compañías (ver ejemplos). Me llamó poderosamente la atención que algunas apelasen al sentido... Read more »
