Why iCloud APIs matter for app developers

Laugh if you like, but I am super excited for Apple’s new iCloud, (read about it here) not just because I don’t trust hard drives as storage mediums (and I don’t) but because of it’s potential to change the way people use apps. Apple has given developers a sandbox style environment to store backup... (more...)
Read moreNewsletter wirken immer noch – im Tourismus & mit Social Media

Falls Sie noch kein Newsletter-Leser (jetzt für 5-Minuten-Impuls anmelden) oder Facebook-Fan sind (hier gehts zu facebook.com/passionprvienna), dann lesen Sie jetzt weiter. Im Juni bat ich meine Facebook-Fans und die Newsletter-Abonnenten über das Thema für den nächsten Exklusiv-Report für Newsletter-Leser... (more...)
Read more15% REVPAR Increase for Independent Hotels in Europe

The first half of 2011 is showing very promising signals for independent hotels in Europe. Xotels, a hotel management company that specializes in revenue management, has recorded a 15% REVPAR increase for its portfolio: Patrick Landman, co-founder and CEO of Xotels comments, ‘Our team of revenue... (more...)
Read moreSocial Commerce – Yesterday, Today and Tomorrow
Social Commerce will evolve from the intersection of social computing, location based services and mobile technologies. Travel companies leveraging SoLoMo-Commerce (SoLoMoCo) will have an... For more hotel and destination marketing strategy & travel technology insights see my Views from a Corner Suite... (more...)
Read moreGoogle Plus is no playground for marketers

I won’t bore you with a full-on review of Google Plus – there are about a zillion out there already and climbing. Just some quick observations from my first day on the platform. When I heard about Plus I was a little bit frustrated; yet another network to maintain, build up a following and push content... (more...)
Read moreWhat you don’t know about mobile can hurt you

According to this post from Tnooz.com, 19% of all hotel queries are from mobiles, but only 1% actually make bookings via their phone. I read this post a week ago, but couldn’t get the statistics out of my head – what’s going on here, are we too far ahead of the curve with mobile? Probably not. The... (more...)
Read moreHow to become number 1 on Tripadvisor

Last week Htel Serviced apartments reached the number 1 spot on Tripadvisor on specialty lodging. And we’d like to celebrate this with them. Here’s a short version of what happened to Htel Serviced Apartments, and the implementation of a Hotel Social Media Marketing campaign that got... (more...)
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July 7, 2011 




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