Social media marketing – Missing the mark
by Graham RobertsonIt seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it’s the failures we can learn the most from. In that... Read more »
Ist Twitter im Tourismus sinnvoll? – 1. Video von Karin Schmollgruber
by KarinSchmollgruberMacht Twitter im Tourismus Sinn? Das ist die Frage, die ich in meinem ersten Video beantworte. Dafür war ich sogar extra beim Friseur! Falls Sie als Blog-Abonnent das Video nicht sehen können, surfen Sie bitte direkt zu fastenyourseatbelts.at> Eine... Read more »
Twitter oder was Ihr Essen mit Tourismusmarketing zu tun hat
by KarinSchmollgruberDie Worte Mittagessen und Twitter dürften ein Begriffspaar sein, das als Argument gegen die Sinnhaftigkeit der Kommunikation mittels Tweets dient. Denn folgende Aussagen habe ich innerhalb weniger Tage gehört: "Wen interessiert, was ich... Read more »
Social media for hotel brands – the why not just the how
by acoupleofchicksGreat article in HotelNewsNow.com (HNN) this week discussing how the big hotel brands are looking at Social Media – specifically in more of a tactical way which is really quite refreshing to see. The article summarizes Kimpton Hotel’s &... Read more »
Does your hotel price positioning strategy make sense?
by Patrick LandmanReflect your positioning on a matrix. Does your positioning make sense? How often are you more or less expensive than your competitors? Do you take into account your positioning and vañue offer when deciding of your daily rates? A Rate... Read more »
From Marseille to Berlin- before ITB, PhoCusWright and Bloggers Summit
by Claude BenardFor the fun, an Animoto video from my photos I made from Marseille to Berlin trip and then in Berlin where I had a chance to have little time to play tourist Will be at PhoCusWright, then in the panel at Bloggers Summit and in Berlin till... Read more »
Coming soon: What’s in the spring edition of Travolution
by TravolutionWe're putting the finishing touches to the spring edition of Travolution, out later this week. Look out for: > A look at how the three GDSs match up > Mobile's rise to prominence > 10 technologies to watch... Read more »
Tourismusplattformen im (österreichischen) Netz – aktuelles Interview mit mir
by KarinSchmollgruberDas österreichische update-Magazin befragte mich letzte Woche für einen Artikel über den österreichischen Tourismus im Netz. Hier ist mein Beitrag.Wie gut ist die österreichische Tourismusbranche im Netz vertreten? Also zB Plattformen wie... Read more »
No Vacancy 2010, see you there!
by Graham RobertsonThis past year has been a bit crazy for everyone in travel, but even more so for the hoteliers. Bookings were down, prices fell through the floor and we have yet to see a full recovery. Luckily, those of us in Australia have the No Vacancy conference;... Read more »
Evaluate the Value Proposition of your Competitors
by Patrick LandmanDo you really know what you are up against? Is your product and service level better or inferior companered to your competitor hotels? You have to evaluate the value proposition of your hotel's competition. And there is only one way, go check... Read more »
