Social media marketing – Missing the mark
by Graham RobertsonIt seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it’s the failures we can learn the most from. In that... Read more »
From John T. Peters of Tripology; “The Deal is Done!”
by TripologyI hope this post finds you all well and in good health and spirits. I’m writing with some exciting news; we have a new home! We’ve concluded our deal and Tripology has officially been acquired by Rand McNally, the map giant. For... Read more »
A Clue or Two from Tripology
by TripologyRemember when I made the announcement? And so many people sent us emails saying we should be strong and bold. Now we have some news! I know you’ve been waiting. Do you want to know to whom we’ve sold? My friends in the press keep asking... Read more »
No Vacancy 2010, see you there!
by Graham RobertsonThis past year has been a bit crazy for everyone in travel, but even more so for the hoteliers. Bookings were down, prices fell through the floor and we have yet to see a full recovery. Luckily, those of us in Australia have the No Vacancy conference;... Read more »
Can Foursquare change travel marketing?
by Graham RobertsonIt’s probably obvious to those of you that read this blog that I am very interested in the changes social networks like Facebook and Twitter will have on the travel industry. Although Twitter and Facebok alone are extremely powerful tools,... Read more »
A VERY important announcement from Tripology
by TripologyHi everyone. I hope this post finds you all well and in good health and spirits. I’m writing with some exciting news; we’ve signed a Letter of Intent with a company that wants to acquire Tripology! You’ll notice I said “acquire”... Read more »
Facebook Fanpages for Travel Agencies
by Ensemble TravelFacebook is the second most popular website in the world after Google. Businesses are starting to notice that Facebook can be used as a powerful business companion. Soon after Facebook users setup their own profile, they should look into promoting... Read more »
Where Does Jack Go?
by Ensemble TravelTravel Agent magazine just featured Jack Mannix among other travel executives in an article titled “Where Do the Pros Go?”. This article features the favorite vacation destinations/experiences of these executives and some interesting insights... Read more »
Hotel distribution and the Twitter effect
by Graham RobertsonLast week a very interesting article by Shashank Nigam (Simpliflying) was featured on mashable.com outlining 5 ways hotels and airlines can drive revenue from social media. I am in complete agreement with Shashank, it’s time some of the... Read more »
Social media attacks!
by Graham RobertsonTwo travel related stories are blowing out of proportion this week thanks to social media and the novelty, over-size megaphone it hands to anyone with a decent following. First up we had Kevin Smith, aka Silent Bob, being thrown off a flight... Read more »
