Social media marketing – Missing the mark
by Graham RobertsonIt seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it’s the failures we can learn the most from. In that... Read more »
10 Travel Innovation Trends for 2010
by phocuswright10 Travel Innovation Trends for 2010 March 11, 2010 It is not enough to rely on existing technologies and legacy systems. In this turbulent economic environment, you must harness the power of innovation to find competitive edge and profitability.... Read more »
Great example of fan engagement
by wilhelmusI noticed the following post from the New Zealand fanpage on my news feed just now: Simple, effective, engaging… 200 comments in 27 minutes (and going up fast still). Great work NZ. Read More →
No Vacancy 2010, see you there!
by Graham RobertsonThis past year has been a bit crazy for everyone in travel, but even more so for the hoteliers. Bookings were down, prices fell through the floor and we have yet to see a full recovery. Luckily, those of us in Australia have the No Vacancy conference;... Read more »
Italy Cautiously Embraces Online Travel
by phocuswrightItaly Cautiously Embraces Online Travel March 8, 2010 Tourism is a vital part of Italy's economy. In spite of the current economic crisis, the online travel market is one of the most active segments of the Italian travel industry and will continue... Read more »
Il Mercato Italiano dei Viaggi Online
by phocuswrightIl Mercato Italiano dei Viaggi Online March 8, 2010 Il turismo e' vitale per l'economia dell'Italia. Nonostante l’attuale crisi economica, il mercato italiano dei viaggi online e’ uno dei piu’ attivi segmenti per l’industria... Read more »
Small DMO’s, Facebook is more important than your website
by wilhelmusWhen I was meeting with the online directors of European DMO’s, we all agreed none of us will have a website 10 years from now. Why wait? Smaller city or community DMO’s often run great websites with very little traffic. Small... Read more »
Can Foursquare change travel marketing?
by Graham RobertsonIt’s probably obvious to those of you that read this blog that I am very interested in the changes social networks like Facebook and Twitter will have on the travel industry. Although Twitter and Facebok alone are extremely powerful tools,... Read more »
Tourism BC 2010 Online Olympics activities: #12 – Battlestar Olympia
by wilhelmusTourism BC’s online team: Sarah, Jeanine, Holly, Karen, Mikala, William, Jose (on a PPC mission at the time: Dima) The traffic on our websites during the games was significant enough to have a day-to-day look at our tactics and adjust... Read more »
Tourism BC 2010 Online Olympics activities: #11 – Social Media
by wilhelmusAn event like the Olympics makes all media, including social media, light up like a Christmas Tree. Everybody’s talking about it, and that’s exactly what we want. Instead of adding to the noise, our strategy for social media during... Read more »
