The API, the no frills carrier, the surcharge and the OTA
by TravolutionSo last week we discovered that easyJet is – at last – appearing to be willing to work with OTAs on an official and direct connection into its fares and availability engine. This follows its tie-in with a number of technology companies... Read more »
New York Times: Interview with Ctrip CFO Jane Jie Sun
by timsbootJust spotted over at the New Times website - an interview with Ctrip CFO Jane Jie Sun. Another indication of Ctrip's strong desire to expand their customer base outside of China. Claims 50% of the online market and tha tthe online market is... Read more »
Adding video to your site is a great idea
by ToddHello Everyone, My name is Natalie Lucier. I am Todd’s daughter and I have learned a lot from him over the last few years. I recently got a job up in North Western Ontario and I am now creating web content for Superior North CFDC (not-for-profit... Read more »
Expedia buys into India with $17million investment in TravelGuru – is there a scary eLong parallel here
by timsbootcontentSutra has a story (in conjunction with VCCircle) that Expedia has spent $17mm to gain a stake in the number four indian player TravelGuru. Intial reports put the valuation at around $30 million giving Expedia a majority stake. An update... Read more »
Surprising, after all these years……
by Joe Buhlerof online travel, to find that Independent Hotels’ Online Presence Lagging according to this recent study by GuestCentric. The gap between the larger chains and smaller independent hotels is significant when it comes to an effective presence... Read more »
Next instalment please…
by TravolutionForbes.com runs a revealing if frustrating interview with Travelocity CEO Michelle Peluso.Revealing, because it charts the early career of one of the sector’s most important figures. Taking a risk, taking time, going against conventional wisdom,... Read more »
Web sites beyond Borders
by ToddWhere does your web site end? Not just with the pages listed on your dotcom. The words and phrases that are associated with your dotcom, away from your web site, have a big influence on where your web site shows up in search results. ... Read more »
Let’s hope Expedia isn’t about to have A Consignia Moment
by TravolutionBack in 2001, branding experts (apart from the company which designed it, of course) poured scorn over the Royal Mail's decision to change its name to the, er, far more memorable and trendy "Consignia". It was an unmitigated disaster. Workers... Read more »
Where the Hell is Matt 2008
by TravolutionThe original Where the Hell is Matt video is still one of the biggest missed travel viral marketing opportunities of all time. The sponsorship went to the forward thinking Stride chewing gum brand!Anyway, Matt Harding has released a 2008 version... Read more »
Branded online travel searches on the rise
by mshipleyDuring my weekend reading, I came across another study about the role search is playing in travel marketing. Again, the results point to the power of brand - more than three quarters of all visits studied were from search queries that included... Read more »
