Should Travel Marketers Be Branding At A Time Like This?
by mshipleyFor anyone struggling between protecting your brand and joining the mob offering deep discounts to attract visitors during this downturn, here’s a great article from the New York Times about how The Four Seasons is addressing this dilemma. The... Read more »
Journalismus im 2.0 Zeitalter
by reinhardlannerVor einiger Zeit hat mir Dr. Gerhard Rettenegger, Chefredakteur des ORF Landesstudio Salzburg, einige Fragen zum Thema “Social Web” beantwortet, hier das Email Interview. 1) Welche Social Web Instrumente nutzen Sie selbst (aktiv... Read more »
Some road trip stats
by motherofalltripsWe’re midway through our Slowcation and after a lovely, long, slow visit in Wisconsin that was capped off with 50th-anniversary festivities for Matt’s parents (congratulations Dave and Joyce!) we’re hitting the road again (and... Read more »
The Demise of Clear
by NormRoseAs a frequent traveler I am quite frustrated with the demise of Clear, the registered traveler program. I just signed up for Clear a few months ago and I only got to use it a few times. I believe the concept was good, but the execution was... Read more »
Turispod nº 54
by Jordi RuizTurispod nº 54 Ya podéis descargar el capítulo nº 54 del Turispod, esta semana destacamos los concursos de la Comunidad de Hosteltur y su eBook, la Roadweb.tv de Benidorm y el capítulo de Balzac.tv “Pánico en la blogosfera”. El... Read more »
Viral is the latest marketing buzzword
by TravolutionPING! Email arrives this morning from Thomas Cook brand Direct Holidays to support the launch of its “first viral marketing campaign”. Now is it me or can a campaign only be deemed viral based on its success of word-of-mouth media... Read more »
Berlin Fashion Week: Unrath & Strano im Ellington Hotel
by GesaDas Ellington Hotel Berlin ist seit neuestem Offside Location der Mercedes Benz Fashion Week in Berlin. Das Designhotel konnte auch direkt eines der Highlights der Modewoche an Land ziehen: Am 2. Juli 2009 präsentieren die Designer Klaus Unrath... Read more »
etourisme : la réalité augmentée, ou les yeux du touriste moderne
by vincent.vLa réalité augmentée est un vieux mythe technologique qui a fait les beaux jours de nombreux films SF. Il faut avouer que le concept fait rêver, vous regardez votre environnement à travers un écran (caméra, téléphone, lunettes spéciales)... Read more »
Package, Tour or FIT: Defining the Packaged Travel Market
by phocuswrightPackage? Tour? Or FIT? Just What Is Packaged Travel? June 30, 2009 At $18.3 billion in 2008, packaged travel represents a substantial piece of the total U.S. travel market, but it is also one of the more complex and fragmented segments as well.... Read more »
From the CEO – Air New Zealand’s naked safety video “Bare Essentials”
by TripologyFor all you frequent flyers out there, how many times have you seen the safety video? Really, on any airline you fly regularly, you could recite it, word for word, couldn’t you? However, while we all know how important it is, I just wish... Read more »
