Archive | June, 2009

Should Travel Marketers Be Branding At A Time Like This?

For anyone struggling between protecting your brand and joining the mob offering deep discounts to attract visitors during this downturn, here’s a great article from the New York Times about how The Four Seasons is addressing this dilemma. The top dogs at The Four Seasons say protecting the... (more...)

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Journalismus im 2.0 Zeitalter

Journalismus im 2.0 Zeitalter

Vor einiger Zeit hat mir Dr. Gerhard Rettenegger, Chefredakteur des ORF Landesstudio Salzburg, einige Fragen zum Thema “Social Web” beantwortet, hier das Email Interview. 1) Welche Social Web Instrumente nutzen Sie selbst (aktiv und passiv) bereits heute? Mit welcher Zielsetzung? Web-2.0-Tools... (more...)

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Some road trip stats

Some road trip stats

We’re midway through our Slowcation and after a lovely, long, slow visit in Wisconsin that was capped off with 50th-anniversary festivities for Matt’s parents (congratulations Dave and Joyce!) we’re hitting the road again (and trying to stay at 60 miles an hour – you’d be... (more...)

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The Demise of Clear

The Demise of Clear

As a frequent traveler I am quite frustrated with the demise of Clear, the registered traveler program. I just signed up for Clear a few months ago and I only got to use it a few times. I believe the concept was good, but the execution was very inconsistent. For example, in San Francisco, the Clear... (more...)

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The Demise of Clear

The Demise of Clear

As a frequent traveler I am quite frustrated with the demise of Clear, the registered traveler program. I just signed up for Clear a few months ago and I only got to use it a few times. I believe the concept was good, but the execution was very inconsistent. For example, in San Francisco, the Clear... (more...)

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Turispod nº 54

Turispod nº 54

Turispod nº 54 Ya podéis descargar el capítulo nº 54 del Turispod, esta semana destacamos los concursos de la Comunidad de Hosteltur y su eBook, la Roadweb.tv de Benidorm y el capítulo de Balzac.tv “Pánico en la blogosfera”. El blog destacado de la semana es el de Paula Martinez,... (more...)

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Viral is the latest marketing buzzword

PING! Email arrives this morning from Thomas Cook brand Direct Holidays to support the launch of its “first viral marketing campaign”. Now is it me or can a campaign only be deemed viral based on its success of word-of-mouth media channels – i.e. long after its launch? Or maybe not… Anyway,... (more...)

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Berlin Fashion Week: Unrath & Strano im Ellington Hotel

Berlin Fashion Week: Unrath & Strano im Ellington Hotel

Das Ellington Hotel Berlin ist seit neuestem Offside Location der Mercedes Benz Fashion Week in Berlin. Das Designhotel konnte auch direkt eines der Highlights der Modewoche an Land ziehen: Am 2. Juli 2009 präsentieren die Designer Klaus Unrath und Ivan Strano ihre erste Couture Bridal Collection. „Seitdem... (more...)

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