Jens Thraenhart
Jens Thraenhart
Editor-in-chief
http://www.TourismInternetMarketing.com
Vancouver, BC, Canada
As Executive Director of Marketing Strategy & Customer Relationship Management for the Canadian Tourism Commission, Jens Thraenhart oversees e-marketing, campaign management, customer relationship management, and application development initiatives aimed at increasing the penetration of Canadian tourism in targeted global markets. Most recently, Thraenhart headed up Internet Strategy for Fairmont Hotels & Resorts as well as Marketing and CRM for Fairmont�s Vacation Ownership division. Under his direction, Fairmont.com has won multiple prestigious awards in website design and online marketing. Prior, he was the co-founder of a couple revolutionary internet start-up concepts in the luxury travel space. Thraenhart holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center �Cesar Ritz� at Brig, Switzerland . He was recognized as one of the �travel industry�s top 100 rising stars� by Travel Agent Magazine in 2003, and was listed as one of the �25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel� in 2004 and 2005. Originally from Germany, and regarded as a thought-leader by his peers, Thraenhart was the founding chair of the HSMAI Travel Internet Marketing Organization and the HSMAI Hotel Internet Marketing Committee, co-founded and co-chaired the first Online Revealed Canada conference in May 2006, founded and chairs the Canadian E-Tourism Strategy Conference, Canada-e-Connect, which is held in conjunction with the first ever Canadian E-Tourism Awards, which he created. He also established and chairs the Canadian E-Tourism Council, consisting of the �who�s who� in travel and tourism marketing and e-commerce in Canada, spanning through all industry sectors and all over Canada. In addition, he is quoted and has contributed to numerous articles, white papers, and text books, and is a speaker at many industry conferences and events . Thraenhart has served on various industry boards, including both the Global Board and the Americas Board of Directors of the Hospitality Sales & Marketing Association International (HSMAI).
